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Page 33 Advertisements Column 1 [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
w HIGHLAND PARK DIAMOND JUBILEE 75 years PROGRESS OF We are To Participate DOLLY-MADISONS 1939 1963 Back some years ago, Joe and Augusta Lobef were “in millinery" with many outlets in Southern California . . . one of which was in the 5600 block on North Figueroa. The Labels liked the town and came back in 1939, adding a line of dresses and settling down to business under the name of Dolly-Madison’s. Since that time the firm has enjoyed a continual growth based on loyal customers who referred their friends to this enterprising store. Joe Lobcl's knowledge of style trends, his personal contact with manufacturers and his flair for merchandising has made Dolly-Madison's a by-word for dresses and sportswear. The Dolly-Madison advertising account was for many years under the personal supervision of Oliver B. Jaynes, publisher of the News-Herald back in the ’4o’s. The Labels proudly salute “their town” in the Diamond Jubilee year 1963! 5621 North Figueroa
Page 34 Advertisements Column 1 [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
Your Friends and Neighbors, the people of MONARCH Savings DOFF THEIR HATS TO HIGHLAND PARK on T75 years qV PROGRESS, U'i mm S'*Oran W. Asa, president and director. Publisher of the Northeast Newspapers. Norman D. Kull, executive vice president and Managing Officer. Previously associated with large Federal and State Savings A loan associations as vice president and general counsel. its DIAMOND JUBILEE! Albert W. Richmond, vice president and director. Owner, Richmond Lumber Company. * Robert I. Gtacopuzxi, secretary and director; a member of Giacepassi A Co. Insurance brokers. Carroll B. Cone, treasurer and director. Owner Air Compressor Exchange Co. George E. Brown Jr., vice president and director. Congressman, 29th district. Ernie Oates, director. Founder of the Ernie Oates Automotive Centers. Stephen L. Melnyk, director. CPM; ewner, Melnyk Property Management Ce. Monarch is a comparative newcomer to communities of Northeast Los Angeles, but it is an authentic product of pioneering ...
HIGHLAND PARK LANDMARK Famed SW Museum opened in 14 [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
HIGHLAND PARK LANDMARK Famed SW Museum opened in 14 By FRANK WHITAKER In Spanish, “Manana Flor De Sus Ayeres” means “tomorrow Is the flower of its yesterday." With this motto the Southwest Museum set out 58 years ago to preserve for the world those rich cultural treasures that shaped the destiny of California and the greater Southwest territories. How well it has done the job can be witnessed today in thousands of displays in the museum’s hilltop home overlooking the Arroyo Seco and Sycamore Park. It was mid-afternoon on Dec. 31, 1907 when California State Secretary C. F. Curry sent a telegram to Charles F. Lummis of Los Angeles, which read: “Southwest Museum Filed This Date Certificate Issued." FIRST OFFICERS Three days later a small group of dedicated residents met to elect officers to fulfill their dream “the founding, erecting and maintaining of a free public museum of science, history and art, for the benefit of the people of Los Angeles and the Southwest,” as expressed in the ...
Page 36 Advertisements Column 1 [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
k f m m ■ '.-til »-=. a - - ■ I w . t j. . &amp;/ ■ tfc *' V 1 t Xa*,. &gt;** .3 . /•A v . ■•• \ .'?.. :y ■;: yi '-«■ • ■ X •■:?■ .”&gt;;,■ &lt;•■■■• • •.,-. ; ' ■ ; -*• v. JSW«fc?&lt;-X~!X. V ' • &gt; i* WMi / * ..:• / A* / ■/$. : i mm x% &gt;'v I il MM* ♦♦♦♦♦♦♦'♦♦'♦♦♦ l' . a Sparkletts DRINKING WATER 3 fine waiters: Supreme® • Spring Fresh® • “Distilled” • Delivered regularly to your home or office • Coolers loaned free. No installation charge or deposit • Wide selection of electric coolers for rental or sale • Coffee Break beverages and snack items, paper cups • Specialized Water for industry • For complete information call Clinton 5-5171. Or, look in the white pages of your telephone directory for Sparkletts there’s an office near you. SPARKLETTS Drinking Water Corporation, 4500 York Boulevard, Los Angeles 41, California
Hlgfifand Park Reservoir Water, water everywhere [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
Hlgfifand Park Reservoir Water, water everywhere A strange-looking row of wooden corrugations directly behind Luther Burbank Junior High School has been the subject of much curiosity over the years here, with many visitors and residents alike wondering about its function. Giving the appearance of a buckled hardwood floor, it is actually a roof covering more than 20,000,000 gallons of water at Ave. 63 and Crescent Sts. Highland Reservoir and the adjacent Garvanza Pumping Station is the source of most water distributed in the northeast and east area of Los Angeles by the city’s Department of Water and Power. BUILT IN 1889 The Garvanza water system was built in 1889 by a man named Rogers and at the time was only the third pumping system in the City of Los Angeles. An “ancient” water wheel in the Los Angeles River was the first and a system from Buena Vista Reservoir in Elysian Park to the old Plaza downtown was the second. The Garvanza pumping system, including the Highland Reservoir, ...
First Snowfall? It was Jan. 15> 32 [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
First Snowfall? It was Jan. 15&gt; 32 It measured hardly more than an inch and it vanished soon after the sun came up, but Highland Park residents were still writing letters back east and up north about the “big” storm. It began just before daylight on Jan. 15, 1932 and it continued for the better part of an hour, covering the Highland Park area and all Los Angeles with a heavy mantle of whiteness. REAL SNOW And it was the first REAL snowstorm Highland Park ever had, according to the late Robert H. Lindsay of 6425 Elgin St., who had lived here since 1885. Likewise, as of 1932, it was the first and only snowstorm recorded in the 54 years’ history of the Los Angeles weather bureau, which Lindsay operated. There had been freak flurries, hail and mixtures of snow and rain in times past, but nothing like the 1932 spectacle. The kids had the time of their lives. It was the first time many of them had seen snow falling or been close enough to touch it and romp in it, and so there w...
HP Breakfast Optimist Club begins in 1951 [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
HP Breakfast Optimist Club begins in 1951 The Breakfast Optimist Club of Highland Park came into being through the efforts of the Highland Park Optimist Oub in the month of June, 1957. When still a fledgling organization it suffered the loss of its first president, Michael Harrigan. He was succeeded in mid-term by Peter J. Cavalieri who succeeded in turn the following year to the Lt. Governor’s chair in Zone 9. The second year president was Lou Innerarity who was followed in turn by Joseph Madron, Joseph Hoover, Don Page, Charles Ellis and the current leader Charles Sovjak. Ellis is the club’s Honorary Mayor of Highland Park candidate in the current campaign. ‘MAYOR’ CAMPAIGN The Breakfast Optimists originated the Honorary Mayor campaign locally and saw William H. (Bill) Marshall elected as the first “mayor.” Other mayors in order were Sam Bua, Joe Rose and now Ray Sneath. The club sponsors an active and full time Junior Optimist Club in addition to a variety of other projects that ...
Fire!' brouaht a thunder of hooves [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
Fire!' brouaht a thunder of hooves One second-size Amoskeag steam fire engine; one hose cart with jump seat carrying -1000 feet of 2Vz inch hose; one white horse to draw the hose cart, and two black horses to draw the engine. If you haven’t guessed it by now, that was the total equipment of Engine Company No. 12 at 5921 Pasadena Ave. (N. Figueroa) in November of 1903 —just 60 short years ago! Of course it’s quite a contrast with the present equipment of two-piece triple engine and pump combination consisting of 1960 Crown Engine and a 1956 Seagrave Pumper; a 1953 Seagrave Aerial Ladder Truck; a 1949 CMC Squad; and a 1962 Dodge pick-up truck. The first station was located on lot 19 in the G block of the Ralph Rogers Subdivision, and was a two-story brick structure erected in September of 1901 at a cost of $6,550. A new station was later built in 1948 covering 5637 square feet. Total cost of the new structure was $155,936.77. A parking lot was also purchased in 1960 for the use of equ...
Local lawmakers [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
Local lawmakers Highland Park residents are represented by seven local lawmakers: two congressmen, two assemblymen, one state senator, one city councilman, and one county supervisor. They are Cogressman Glenard P. Lipscomb, Republican, 24th District, Congressman George Brown Jr., Democrat, 29th District; Assemblyman John L. E. “Bud” Collier, Republican, 54th District; Democrat George Danielson, 48th District, State Senator Thomas M. Rees, Democrat, 38th District; and so-called non-parti-san office holders, Councilman John C. Holland, 14th District, and Supervisor Ernest Debs, 3rd District
Page 38 Advertisements Column 1 [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
PARK HIGHLAND JUBILEE DIAMOND fll 75 years PROGRESS OF T We Proud ore To Participate BLIND &amp; SHADE OXY 1936 1963 37 years in this area ... 37 years in the present location. This proven “stability” means but one important thing . . . that is, customer satisfaction. Here at Oxy Blind &amp; Shade we have made quality at a fair price our dedicated purpose. R. B. Gorento states that years ago he noted that the majority of his business came from this area ... so he logically selected Highland Park as his location. His decision proved correct. In the years that followed the company enjoyed an ever increasing growth. Oxy Blind &amp; Shade is located conveniently at 4435 York Boulevard.
Page 38 Advertisements Column 2 [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
HIGHLAND PARK JUBILEE DIAMOND 75 years PROGRESS OF Proud We ore To Participate MEDA C SHULTZ 1958 1963 Although but five years in the real estate business in this area, Meda C. Shultz is virtually one of the “pioneers” having lived in “our home town" for some eighteen years. She foresaw the potential and growth possibilities of Highland Park . . . now in full acceleration. To quote Meda Shultz: Reared and educated in Penna., if was easy to exchange the rigors of the Eastern winters for the balmy climate of Southern California. Five years in aur present location we look forward to continued growth in this progressive community. To serve you better our staff now numbers five: Elsie M. Crook, James L. Cullen, Mattie E. Hagar, Nina B. Hernandez and Meda S. Shultz (broker). The entire staff solutes Highland Park as it now observes the Diamond Jubilee Birthday ... its 751h!
News-Herald & Journal Paper mirrors growth of Highland Park [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
News-Herald &amp; Journal Paper mirrors growth of Highland Park The Highland Park News-Herald &amp; Journal, nucleus of a newspaper organization that today circulates more than 100,000 newspapers a week to homes throughout Northeast Los Angeles, is now in its fifty-eighth year of service to its community. Today it observes a span of fateful years that make it the oldest community newspaper in Los Angeles. Founded by real estate dealer S. A. Wheaten in June of 1905, the Herald, as it was called, made its debut in a community of less than 1000 people, unpaved streets and cultivated fields. Highland Park’s business center in 1905 was tied together by Reed and Manker’s livery stable in the 5800 block on Pasadena Ave., a small wooden post office on N. Ave. 57, and a small grocery store at Ave. 57. and Pasadena Ave. The York Blvd. of that era laid claim to the dubious title of “Poverty Flats.” PAMPHLET SIZE - Wheaton’s small pamphletsize issue was printed in a patent side ...
Page 39 Advertisements Column 1 [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
OPENING SOON IN NEARBY EAGLE ROCK The Beautiful New Offices of the It Billion Federal Savings Association-California Federal California Federal's new office building represents a $500,000 investment. It demonstrates the confidence of this great billiondollar federal savings association in the future of the Eagle Rock - Highland Park area. To make the most of that bright, growing future, why not open your California Federal savings account now? Assets-strength over $1 billion and federal charter provisions protect your savings and quarterly dividends paid at a high current annual rate make your funds grow. Home Loan? Property Improvement Loan? Call today for a fast, competitive commitment! tk CALIFORNIA FEDERAL SAVINGS AMD LOAN ASSOCIATION FUTURE ADDRESS: 5015 Eagle Rock Blvd. PRESENT EAGLE ROCK OFFICE: 2127 COLORADO BOULEVARD LOS ANGELES 41, CALIFORNIA • PHONE CL, 6-2241 Head Office: 611 wilshire, LA. 17
Page 40 Advertisements Column 1 [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
4 m yx**~L *' ■ $ ** .- i *•. f|i i- &gt; is! ' B^!Xiv..:v»^ “It is not enough to put out a newspaper, no matter how excellent. By definition, a community newspaper has a direct responsibility to take the lead in promoting projects that seem necessary to the well-being of the community it serves.” ORAN W. ASA, Publisher Highland Park News-Herald and Journal LEADERSHIP for 58 years For 58 years, the Highland Park News-Herald &amp; Journal has been in continuous production—oldest weekly in Los Angeles. It is proud of its record of leadership. Its “partnership” with the community of Highland Park, its civic leaders and organizations, has been long and rewarding. The publisher has defined (above) the ground rules upon which the Highland Park News-Herald &amp; Journal operates. The “direct responsibility” to work with and for the community has been pursued with dedication; for it is our firm conviction that a newspaper has no meaning disconnected from the communit...