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Page 1 [Newspaper Page] — eBulletin (Texas Daily Newspaper Association) — 15 October 2012
^^eBulletin V T1\VT A / m m . ll..1 K. -i I tkva/ /ims iiaJJjilimJJMLW TDNA Board of Directors President Patrick S. Cantv Odessa American Volume 5, Issue 10 October 15, 2012 Vice President Bill Patterson Denton Record-Chronicle Treasurer Brenda Miller-Feraerson ASP Westward Chairman Matt Oliver Directors Dwavne Bivona Wichita Falls Times Record News San Anaelo Standard-Times Bi Beaumont Enterprise Les Simpson vmar o Glc News Roger Will Star Community Newspapers Gary Wortel Fort Worth Star-Telearam TDNA Staff Executive Vice President Ken Whalen Member Services Director Cvndi Goodwin Legislative Advisory Committee sets meetings With preparations continuing for the 83rd legislative session, the joint TDNA/TPA Legislative Advisory Committee has set a series of meetings beginning in December to start considering and ranking legislation. The committee, traditionally made up of members from all sizes of newspapers and editorial and business-side staffers, considers legislation that affects...
Page 2 [Newspaper Page] — eBulletin (Texas Daily Newspaper Association) — 15 October 2012
Gannett poised to grow digital ad revenue NetNewsCheck In an exclusive interview with NetNewsCheck, David Payne, chief digital officer and senior VP at Gannett, talked about the rollout of ads built in HTML5 with video and rich media that can run across desktop, tablet and mobile at its newly revamped USATodav.com and why that paper will avoid the paywalls that are going up around Gannett's stable of local newspaper sites. He said there's much promise for publishers on the tablet, especially as browsers improve there, and that digital in-house agency services will play an increasingly large role within Gannett's properties. Since the digital relaunch of USAToday.com, its new interface opens up a range of new possibilities for rich media ads. How have advertisers been responding to that? Have you seen an uptick in ad revenue? The reaction that we've gotten has been tremendous from the advertising and agency community, mostly because we're moving away from little boxes on the page to ...
Page 3 [Newspaper Page] — eBulletin (Texas Daily Newspaper Association) — 15 October 2012
and revenue at those newspaper sites? Revenue is up and actually well above what we expected for those properties. Any time you put a barrier to content, you're always going to be worried about that. Traffic is understandably down, but the users we have and the revenue we're able to generate from those users is higher. It's one of these balancing acts as you migrate away from everything being free all of the time. Are you expecting ad revenue to rise, particularly in digital? Sure. We're expecting significant growth. We're going through the annual budget process right now and are expecting significant ad revenue growth as we move into the new sites, new mobile sites, new apps and of course we have the subscription overlay. Which revenue streams do you expect to grow fastest in 2012 and 2013? Video will likely grow the fastest because of the rates it's able to command and the place that it fits inside the marketing purchase funnel, which is at the top of the funnel. Those video dolla...
Page 4 [Newspaper Page] — eBulletin (Texas Daily Newspaper Association) — 15 October 2012
experience into them in a meaningful way — i.e. not just putting the same types of banners but actually doing full-screen video and rich media — there's a whole lot more potential with the tablet than is currently being realized. There has been some aggressive growth lately with newspapers moving further into the SMB digital services agency space, notably with Hearst's LocalEdge. How important of a space is this for Gannett? Are you planning to ramp up on this front? It's a critical leg of the company's strategy to leverage all of the local relationships that we have in the company and provide a combination of media and marketing services to those SMBs. I would say it's a cornerstone of Gannett's strategy going forward. Everybody has been trying to crack that space. I think our unique advantage is that we actually are in market in 100 different places, and that gives us a leg up and an opportunity to win in those markets. It's definitely going to be ramping up. Nobody has completely...
Page 5 [Newspaper Page] — eBulletin (Texas Daily Newspaper Association) — 15 October 2012
stations, but the purpose of it is to gather, distribute and publish video content — including live video content — across the entirety of Gannett. So we're centralized and decentralized, depending on what aspect of the company we're talking about. How would you characterize your social media strategy? I'd say evolving as well. We're certainly embracing social media. In the broadcast group we have major initiatives going on the second screen in how we're sharing content. On the digital side, we've embedded every aspect of social that you can within stories. We're using it for marketing purposes. Social is one of those things like the word digital — it permeates everything, and every single group in the company from marketing to editorial to products to technology is in some way using or leveraging social media. Of course, monetizing social has been much more elusive. How, if at all, are you having luck with that? Even there is a good example of what we're doing. We recently bought B...
Page 6 [Newspaper Page] — eBulletin (Texas Daily Newspaper Association) — 15 October 2012
An online showcase has been launched to promote a source of in- depth, visually rich reporting on a wide variety of interesting topics, using digital publishing tools. The showcase, launched by Donald W. Reynolds Journalism Institute of the Missouri School of Journalism, includes investigative/explanatory journalism reports on a variety of subjects including illegal trading of human body parts; fish depletion in the oceans; President Barack's Obama's first few months in office; the worst global financial crisis; genetic technology; sleep research; the kidnapping and murder of journalist Daniel Pearl; and the Church of Scientology and its leader, David Miscavige. Roger Fidler, RJI's program director of digital publishing, refers to the e-book model he created as "digital newsbooks." The newsbooks are designed to be comfortably read on mobile media devices, such as tablets, e-readers and smartphones, as well as laptop and desktop computers. Fidler initiated the newsbook project at RJI...
Page 7 [Newspaper Page] — eBulletin (Texas Daily Newspaper Association) — 15 October 2012
as to build audience loyalty since 2007. Kimberly Porteous, ICIJ's digital editor, said she is "very grateful for RJI's attention to detail and commitment to producing quality products." The ICIJ's latest digital newsbook titled "Skin and Bone: The shadowy trade in human body parts," is now available on the ICIJ website. RJI plans to continue producing digital newsbooks at no cost to members of the Digital Publishing Alliance. Newspaper shares up but sale prices down By Ken Doctor Think about this. The Tampa Tribune, a paper that would have been worth hundreds of millions of dollars a decade ago, sold this week for $9 million. Its seller, Media General completed the disposal of its newspaper properties, a movement that's been celebrated by investors, with MEG moving up about 18 percent in the past month, quadrupling the S&P 500 performance for that period. Why? The easy answer would be that MEG is now a broadcast company. But wait — other newspaper-dominant stocks are way up, to...
Page 8 [Newspaper Page] — eBulletin (Texas Daily Newspaper Association) — 15 October 2012
Follow the long squiggle downward of print advertising through 2012 — 18 percent decline in 2008, 28 percent decline in 2009, 8 percent decline in 2010 and 9 percent in 2011 — and then flat to more mildly downward. Why? Gordon Borrell, the long-time tracker of the digital disruption of the press, says the main reason is that things are looking up at smaller papers. "Our surveys of newspaper advertisers are indicating that they're either going to keep their print advertising levels the same, or increase it, in 2013. It happened all of a sudden, and we're launching a re-testing of this in late October to make sure they're saying the same thing." This upward trend is mainly at smaller papers. "There are a lot of 10,000-circulation dailies out there," says Borrell. "And about 5x to 7x as many weeklies out there." As I've spoken at various state newspaper associations and similar gatherings of newspaper people, that rings true. The weekly press is having no picnic, but it continues to fi...
Page 9 [Newspaper Page] — eBulletin (Texas Daily Newspaper Association) — 15 October 2012
New York Times Co.: up 49 percent Lee, which announced it's ahead of its debt-reduction plans: up 107 percent McClatchy: up 63 percent Scripps: up 60 percent What else, in addition to those revenue forecasts, might be driving that upward movement? Check the opinions of the remaining newspaper industry financial analysts and they've been moving to "outperform," "buy," and "overweight," up from "hold," "neutral," and "sell." What's driving the analysts? Having listened in on a few quarterly earnings call, my overall sense is that they believe newspaper company CEOs have learned to manage decline and still show a modest profit. They've seen that companies have been able to cut and cut and still maintain profitability. Further, the rise of digital circulation has begun, among those who've executed paywalls well, to make up for advertising decline ("The newsonomics of Pricing 201"). Financial analysts worry about preprint loss in the next couple of years, but not too much. In a sense, an...
Page 10 [Newspaper Page] — eBulletin (Texas Daily Newspaper Association) — 15 October 2012
warn investors not to follow Warren into newspapering. That's what Revolution Capital Group got in its purchase of the Tampa Tribune. It's notable that Revolution Capital managing partner Robert Loring was a principal at Platinum Equity. Platinum Equity is one private equity firm that pulled off exactly the kind of deal equity is supposed to pull off. It bought the San Diego Union- Tribune for a song, about $35 million, spruced it up, and took in about $110 million from Papa Doug Manchester, who has practically become Prince of San Diego with his acquisition. Tripling your money in less than three years is what private equity is structured to do, despite Revolution's protestations that it's in Tampa for "the long haul." Newspapers that are selling are going for about four times forward- looking EBITDA. Basically, look at how much annual operating profit you think a company will make over the next couple of years, and multiply that by four. Run the meager prices of the deals we've se...
Page 11 [Newspaper Page] — eBulletin (Texas Daily Newspaper Association) — 15 October 2012
The Texas Newspaper Foundation is seeking nominations for the 2013 class of honorees to be inducted into the TNF Hall of Fame. Previous finalists are considered each year along with new submissions. The nominations are reviewed by a panel of past TPA presidents and current TNF board members. Please complete the nomination form and fax to the Texas Newspaper Foundation, Hall of Fame Selection Committee, at 512-477-6759. Inductees will be honored at the Texas Press 2013 Midwinter Conference & Trade Show on Jan. 18, 2013, at The Westin Galleria Houston. Cox Media Group is organizing a Georgia state news service when the current Statewide News Service ceases to exist. Cox, the Atlanta-based publisher of the Austin American-Statesman, plans to launch the new network in January. -30-
Page 1 [Newspaper Page] — eBulletin (Texas Daily Newspaper Association) — 15 November 2012
^^eBulletin V T1\VT A / m m . ll..1 K. -i I tkva/ /ims iiaJJjilimJJMLW TDNA Board of Directors President Patrick S. Cantv Odessa American Vice President Bill Patterson Denton Record-Chronicle Treasurer Brenda Miller-Feraerson ASP Westward Chairman Matt Oliver Directors Dwavne Bivona Wichita Falls Times Record News San Anaelo Standard-Times Bi Beaumont Enterprise Les Simpson vmar o Glc News Roger Will Star Community Newspapers Gary Wortel Fort Worth Star-Telearam TDNA Staff Executive Vice President Ken Whalen Volume 5, Issue 11 November 15, 2012 An Open Letter to Our Loyal Members Dear TDNA Members: For more than 91 years, the Texas Daily Newspaper Association (TDNA) has worked tirelessly on behalf of Texas newspapers to promote our businesses as indispensible voices in the communities we serve, It is no secret that in recent years our industry has faced greater challenges from those who wish to diminish our role as watchdogs of government transparency and as defenders of the public'...
Page 2 [Newspaper Page] — eBulletin (Texas Daily Newspaper Association) — 15 November 2012
Accordingly, and with the full support of both boards of directors, TDNA will officially cease operations by the end of this year in favor of a single, more highly focused state press association: TPA. The board of directors of TDNA does not take this decision lightly. Rather, we make this decision with much enthusiasm and a bullish belief in a bright future for Texas newspapers. We believe this consolidation of will, shared interest and talent will strengthen our industry as a whole and will enable us as an industry to continue to more effectively serve the best interests of our businesses, as well as the readers and advertisers to whom we are so committed. Every good wish, Patrick S. Canty President, TDNA Board of Directors Editor's Note: Questions about the continuation of TDNA awards, the lineage and circulation reports and other TDNA programs should be directed to Mike Hodges of TPA at 512-477-6755. -30-