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WHAT IS AN AD ? [Newspaper Article] — Healesville and Yarra Glen Guardian — 22 June 1900
W$ATI8 T13 b D 7 -4-- AN American paper thus defines it : The life-blood of modern business. A money-maker, getter, and saver. A flash of information to all the people. The lever of trade. The mine that yields pure gold is large dividends. The key-note of progress in the march to success. The dealer's sure road to success A medium for the increase of business. That which booms the place and enriches the advertiser. A means of communicating items of interest to wide-awake people. An intelligent message to intelligent people, profiting sender and receiver. Personal and public benefits are derived from its judicious application. A notice that brings best returns for least money. The. corner-stone of the Temple ol Fortune. SThe power fbat keeps trade in 'motion. T1he electric power concealing tra~o.
HEALESVILLE. [Newspaper Article] — Healesville and Yarra Glen Guardian — 22 June 1900
iEALESVILLE. A pretty municipal township, with post and telegraph and money-order office, and savings bank, situated at the junction of the Graceburn and Watts rivers, 39 miles east of Melbourne. Rail direct with Mlel bourne, Healesville being the terminus. A popular resort for visitors and tourists. It has three large first-class hotels. Grace Grlce House, a handsome summer resort, is situated near the foot of Mount Juliet, about three rpiles from the railway sta tion. There are a fine state school, four churches, branch of the Colonial Bank, court house, police station, mechanics' in etaft1te and free library, a newspaper (Healesville and Yarra Glen GuardGian), a number of stores, and o.ther places of busi ness. Extensive recreation grounds, also beautiful bowling green and lawn tennis and croquet courts. Trout and blackfish pqay be caught in the rivers near Heales ville, and good shooting a few miles out. The district is principally grazing; there qrp several orchards and hop gar...
No Title [Newspaper Article] — Healesville and Yarra Glen Guardian — 22 June 1900
Many business men advertise only at certain seasons of the year, malny prefer. ring the fall and early spring. But the ex perience of advertisers who have ma1le5 the subject a study is that peisistent advertis ing is the best and returns more profit con sidering the outlay than advertising by fits and starts. It keeps one always before the public in a sense, and the power of a daily or weekly repetition of an advertisement is inestimable. A French writer says that the first time a person sees an advertise ment he hardly notices it; the second time, he remnembers he has seen it before; the third time, he reads it ; the fourth time he wonders if it meets his wants; and the fifth time, he buys the article. This, at least, is human nature. A single insertion of an advertisement sellom produces much impression, but let that advertisement he repeated for a month or six months, and satisfactory results generally will follow. People remember that they have seen it before, and gradually they...
MARYSVILLE. [Newspaper Article] — Healesville and Yarra Glen Guardian — 22 June 1900
A ARYS VILLE. 4. picturesque postal. township on the Stevenson river, 62 miles east of Mel bourne. Coaches leave HIealesville daily for Marysville, the road p?ssing over the far-famed Blacks Spur. The scenery at \Marysville is extremely pretty; the Stevenson Falls are two miles distant, and ' Tomomy's Bend " and Cumberland Creek are near. It has two good hotels, state school, police station, and two stores. The district is purely grazing. It is connected with Narbethong and Hcalesville by tele phone. Population, 80.
REASONS FOR ADVERTISING. [Newspaper Article] — Healesville and Yarra Glen Guardian — 22 June 1900
REaSONS FOR ADVERTnsm . ADVERTISING is the chief auxiliary of trade - 'ooke Advertising is not the road to success, but success itself.-- :ichardson. Advertise your business; I owe all my success to it.-P. T Barnum. The most truthful part of x newspaper is its advertisements.--Jeflcrson. The man who pays more for shop rent than advertising does not know his bhnsiness -JHorace Greeley. How can one man know what you went unless you ask for it, or what you have t" sell unless you advertise it !--Jurat Ua? stead. The advertisements which appear in a publi3 journal take rank among the most significant indications of the state of society of that time and place.--Dickens. If you advertise, it gives your place a reputation around; folks will crowd to your warehouse and keep lively. If you don't want to do anything, keep as still as you can.--C. F. Brounme. There is an absolute necessity for adver tising; there is a great eagerness to compete for attention, and no one gets it unless it is by...
HEALESVILLE SHIRE. [Newspaper Article] — Healesville and Yarra Glen Guardian — 22 June 1900
HEALESVILLE SHIRE. Cnnstituted a shire, 30th Septeilbher, 1887. Area, 283 square miiles. Popula tion, 1350; ratepayers on roll, 290; rate, is. in the £. President-G. S. Matthews, J.P. Councillors. Thomas Barton ...Retires, Aug., 1900 Stewart Sloss ......,, ,, 1900 percy Arthur hurt ... ,, ,, 1900 4. V. Furrnston° ,, ,, 1901 31. J. Sheehan.., ...,, ,, 1901 F. G. Bailey ... , , 1901 G, S. Matthews ,, ,, 1902 J. M1. Keppel ... .., ,, 1902 T. H. Robhins ..,, ,, 1902 Thle late Cr. C handler's seat. The Counril meets at the Council Chain hers on the last Monday in each month at 1 p.m. Officers. Secretary, collector, valuer, collector of Ft5tistics, and road and thistle inspector C. H. Alexaunder. Engineers - Monash and Anderson, li;jzabeth-street, Melbourne. Health oflicer-J. C. Baird, M.B., B.S., J.P. Treasurer-T. Cornish. Dog registrar, sanitary inspector, and poundkeeper-Thos. Kingf, senr. Inspectors of slaughterhouses and abat toijs-Constables F. Tucker, 3ltrysville, and W. II, ?locki...
Law Relating to Newspapers. [Newspaper Article] — Healesville and Yarra Glen Guardian — 22 June 1900
Law Relating to Newspapers. \l. Subscribers who do not give express ,., to the contrary, are considered as wishing to continue their subscription. 2. If subscribers ordei the discontinu ance of their periodicals, tihe publisher may continue to send them uintil arrears are pair. 3. If subscribers refuse or neglect to take periodicals from the office to whvich they are directed, they are held responsible until they have settled their bills, and ordered thie periodicals to be discontinued. 4. If subscribers move to other places without informing nublishers, and the papers are sent to their former direction, the subscribers are responsible. 5. The courts have decided that " re fusing to take periodicals from the office or removing or leaving them uncalled for is prima fecie evidence of intentional fraud." 6. If subscribers pay in advance for periodicals, they are bound to give notice to the publisher, at the end of the time, that they do not wish to continue taking it, otherwise the pub...
WOMEN CLERKS. [Newspaper Article] — Healesville and Yarra Glen Guardian — 22 June 1900
WOMIEN CLERKS. -0 The number of women employed in offices and shops increases with every year, and the speed with which this mul tiplication is effected suggests that the time is coming when all clerical work will be done by the gentler sex. Many of the City of London Imperial Yolun teers who weiht to South Africa are certain to lay down their arms with no great zest to take up the itiill again, and it is miore thari probable that some of them will elect to live under the southern sun as farmers and miners. Emigration will certainly brofit by the war, for the spirit of adventure is in the air just now, and the prospect of long years at the desk is no lonigei to be borne with the same patience as in the days of peace. The question is (says the "Globe"), will the day ever arrive when men will no longer be found willing to sit on an office stool, and when the female clerk will be re garded as naless inevitable and proper than the female nursemaid ?. Tim Linkinwater . would turn in his ...
HEALESVILLE POST & TELEGRAPH OFFICE. [Newspaper Article] — Healesville and Yarra Glen Guardian — 22 June 1900
1IEALi LSVILLE POST & TELE GRAPH OFFICE. Post office open from 9 a.m. to 6 p.m. Telegraph office open from 8.30 a.m. to 8 p.m. Post office savings bank open from 10 a.m. to 3 p,m.; Saturdays from 10 a.m. to 12 nooh. Mails close for Melbourne ) 10.30 a.m. and and Daily. [ntermediate 7.15 p.m. Marysville j and ul 9.30 a.m. Daily. Narbethong. J Mails arrive from Melbourne, &c., 9.40 an.m., 2.40 p.m., and 7.30 p.m. Daily. and . 7 p.m. Daily, Narbethong
BUSINESS DIRECTORY. [Newspaper Article] — Healesville and Yarra Glen Guardian — 22 June 1900
BUSINESS DIRECTORY. Grocers-- T. Tevlin, Nicholson-st. Mrs. Mlunro, Nicholaon st. B. Morey and Co., Lilydale. Drapers- Mrs. Munro, Nicholson-st. J. M. Sumner, Nicholson-st. B. Morey and Co., Lilydale. Bakery Mrs. Roberts, Nicholson-st. Bootmaker W. J. Harley, Nicholson-st. Ironmonger IL. R. Thomas, Nicholson-st. Stationery G. S. Maatthews, Nicholson-st. Hotels Thos. Boone, Healesville Hotel, Nicholson-st. J. Irvine, Yarra Flats Hotel, Yarra Glen. Produce Store Mitchell & Hurlstone, Nicholson-st. Dentistry G. E. Carter, Collins-st., Melbourne. I. J. Marks, 4 Collins-st., Melbourne.
PLACES OF NOTE. [Newspaper Article] — Healesville and Yarra Glen Guardian — 22 June 1900
PLACES OF NOTE. Places of interest to visit in the dis trict, and how far situated : Place Distance. Miles. .Marysville ... ... 23 Narbethong ... ... 14 Fernshaw ... ... 7 Mallinson's Look-out ... 7 Mallinson's Gully ... 10 Condon's Gully ... 4 Meyers Creek and Falls... 5 M1thinna Falls ... ... 7 Badger River ... ... 4 Blacks Spur & Etta's Glen 10 Coranderrk Blacks Station 3 Mt. Riddell ... ... 2 Gracehurn Creek... ... Graceburn Weir ... .. 4 Watts River ... ... I Watts Weir ... ... 5 MRt. Juliet (top) ... ... 10
BUXTON. [Newspaper Article] — Healesville and Yarra Glen Guardian — 22 June 1900
B UXTON. A postal township on the Acheron river, 66 miles east of Melbourne, and 7 miles from Marysville. It has a large hotel, store. and state school. The district is pastoral and agricultural, with several good farms. A cross-country postal ser vice is maintained with Marysville and Alexandra by way of Buxton tri-weekly. Population, 50.
COURTS OF PETTY SESSIONS. [Newspaper Article] — Healesville and Yarra Glen Guardian — 22 June 1900
COIUlRTS OF PETTY SESSIONS. Courts will be helil during the year 1900 at the unilermentioned places, at the hours, and on the dates lhereinafter respectively set out, viz * Name of Court. Hour. April. Nay.. June. July. Aug.. Sep.. Oct.. Nov.. Dec-. ITeilelb,'r ... 10' 2,.Ill't " 7, 210° 4, 1f80t 2, IG t 1 200" 3; 17''f 1, 150t 5,191"" 17 A neron's Ceek 11 9)° 140 13 ' 100 8o 120 3 lthar ... ... 11 100 5 12010'" 140 11' 9'° 113' 11 Yarra len .. 9.30 11 6 9 4 1,2 26' 24 21 12 I'P.M. leaulesrille. .. 2.30 10 102 0 70 50 2,~ 30( 270 2o . .220 13 A.31. Lilydule ... .... . G , -, 4°t. 11, ,8,15 , ,13 3 10 1 , 14, 6, 12, 2, 16 .'f, 7. 14, 20, 27 18, 25 22, 29fI- 20, 27't 2401-, 31 .i of-, 28 190--, 26 ?3, 30 21, 28 Ferntree GIIly ... 9 .94" 290 26o' 240) 28) 250 23 .° 270 18 Queen-town .... 11 23 28 25 23 27 24 22 26 1 0 * Police Magistrate's \ isits. t Licensing and Warden's .Courts. D. BERRIM?AN, Olerk of Courts. ..
RAILWAY TIME TABLE. Healesville to Melbourne. [Newspaper Article] — Healesville and Yarra Glen Guardian — 22 June 1900
RAILWAY TIME TABLE. Healesville to Melbourne. Healesville, dep., 7.25 a.m., 11.55 a.m., and 7.50 p.m. Melbourne, arr., 9.12 a.m., 1.15 p.m., and 10.3 p.m. Melbourne to Healesville. Melbourne, dcp., 7.37 a.m., 12.15 p.m., and 5.12 p.m. Healesville, arr., 9.45 a.m., 2.30 p.m., and 7.19 p.m. Fares :-Single: First class, 6s. 6.1.; second class, 4s. 4d. Return : First class, 9s. 9d.; second class. 6s. Gd. Special Friday Night to ,Tonday Fares (Htealesville to Melbourne)-First return, 7s. 4d.; second return, 4s. lid.
WALKER'S, or CHESVERVILLE. [Newspaper Article] — Healesville and Yarra Glen Guardian — 22 June 1900
WALKER'S, or CHESVERVILLE. On the Yarra Track, a new mining field, about 15 miles cast from Marysville. The famous Golden Secret Mine, found anc prospected by Messrs. Chester and Lock, is located here. Daily coach froml Heales ville to Marysville, thence Cobb's coach on Monday, Wednesday, and Friday to Waulker's. Population, about 150.