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Cook Realty Headquarters Symbol of Forward Looking Realty Firm [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
Cook Realty Headquarters Symbol of Forward Looking Realty Firm Cook Realty’s new headquarters building at 6330 N. Figueroa St., is the last word in modernity. The graceful effect of its functional design is softened and enhanced by refreshing touches of greenery. The 5000 square feet building contrasts in spaciousness and impressive beauty with the former headquarters at 6117 York Blvd. The contrast in fact is an accurate measure of the phenomenal growth of the real estate concern which has set records in sales and the amount of real estate deals handled in the 12 years of its operation. Beside the Cook Realty offices, the real estate building also houses the offices of a number of other firms. These are; Community Escrow, the law offices of Joseph Lazzaroni, attorney, the Cal-Dak Corporation. and Marion Brown, Insurance. The interior decor of the building is distinguished by decorative paneling and terrazzo marble treatment. Walnut paneling enriches the interiors of each of the Coo...
7 Day A Week Service Feature of Cook Realty [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
7 Day A Week Service Feature of Cook Realty To “Serve you when you want to be served,” Cook Realty has inaugurated a 7-day a week service. This service extends to Highland Park, Eagle Rock, West Pasadena, South Pasadena, Sagamore Park, Cypress Park and other Northeast communities to which Cook’s real estate sales and counciling service extends. This extra plus accommodam m tion is characteristic of Cook’s unique approach to selling real estate. Harnsberger sums it up this way; “What makes some realtors highly successful, while others must constantly struggle merely to survive? Ability? Of course. But it is something more than that. It is the ability of attracting and retaining a following every growing of clients and customers who freely entrust their confidence.
How To Sell Real Estate In One Easy Lesson [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
How To Sell Real Estate In One Easy Lesson Have property to sell? Cook Realty has made a science of getting the sure fire answer to that question. It leaves nothing to chance; its formula for finding prospective buyers and selling them takes in to account every proven technique. Here’s the formula that Cook Realty puts at the disposal of its clients; Trained Personnel; All successful real estate service must begin with this prerequisite. The strength of Cook is in its highly trained, highly capable personnel. Its real estate counselors are successful business men and women. Cook’s constant communications system keeps them in close touch with the office, their clients are advised on the latest changes that occur in the real estate market. Property Inspection; Each week the entire staff inspects each new listing. Together the best selling features of the property are singled out; every counselor knows the property intimately, guaranteeing a quick and satisfactory, sale. Best Of Financ...
COOK REALTY RECORD SALES BASED ON FAITH! Over S3 Million Sales Tied To HP Progress [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
COOK REALTY RECORD SALES BASED ON FAITH! Over S3 Million Sales Tied To HP Progress The memory of a mother’s courage and devotion became the driving force that propelled Cook Realty from a run-of-the-mill office to its present multimillion dollar operation with its fingers in many Highland Park Investment pies. Ernie Harnsberger, the son who does not forget, took up the reins of management in 1952 when his mother, Mae Cook passed away and proceeded, with the help of Martha Walkinshaw, to build it into one of the most substantial realty companies in Southern California. It can be said with truth therefore, that Cook Realty which topped the $3,000,000 sales mark in 1962, is a monument to the mother, Mae Cook, who founded the company in 1924. In the twelve years of Ernie Harnsberger’s management, the company’s sales volume rose from less than a half million dollars a year to its present 1963 rate which may reach the four million dollar mark by the end of the year. Ernie estimates that 4...
Team Work of Cooks Staff Aided By Car Telephone Network [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
Team Work of Cooks Staff Aided By Car Telephone Network Whether the Cook Realty staff is sitting in their frequent staff conferences or its members are out in their cars driving to serve a client, the Cook Realty associates are always in close touch with each other. A combination of basic working philosophy and a unique communications network brings this about. Ernie Harnsberger tells about Cook Realty’s working principle; “We go on the belief that two heads are better than one, eight heads better than two. Teamwork is a working policy. We want each of our representatives not only to have the knowledge that comes from his own experience. We want them also to benefit from the knowledge, ideas and experience of all the other. “We pool our knowledge by constant communications. We have meetings, individually and in groups. Each contributes to the others’ knowhow so that the client has the benefit of our combined experience rather than just the one with whom he deals.” This is the first ...
Cook's Instant Service Also Is Knowledgeable Service [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
Cook's Instant Service Also Is Knowledgeable Service A corrolary to the “instant service” system of th e Cook Realty Company is a staff whose members have something of worth to communicate. This, the eight man and woman staff has in great abundance. The Cook staff is remarkably articulate, brimming with ideas and in sound knowledge of real estate development and sales, far above the average. The Cook company has planned it that way, according to Harnsberger. “The entire system depends on gathering together this kind of top calibre staff,’’ he says. No system can be any batter than the people who operate it." Beside Ernie Harnsberger, the Cook Realty staff consists of seven veteran real estate salespeople, many of them, like Martha Walkinshaw literally having grown up with the business. They are; Russell Austin who is presently president of the Northeast Realty Board, J. D. Mannie, Rosemary Beck, Robert A. Moore, Martha Walkinshaw and Emmi Campbell.
Old Timers Look Back 'Ancient' resident recalls old Garvanza phone [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
Old Timers Look Back 'Ancient ' resident recalls old Garvanza phone By Julia Mlkeska I date back to “ancient" times when the telephone prefix was “Garvanza” and the rate for a private line was only $3.75 without any kind of taxes added. The Garvanza prefix was changed to Albany after the new Telephone Exchange was built on the corner of what is now North Ave. 56 and Meridian St. The street signs used to read West Ave. 56 when we first arrived here. The Albany prefix with only four numbers remained for many years, until it was prefixed by either Clinton or Cleveland and an extra number added. Now we're supposed to omit the prefix and use seven digits. The corner property which we finally decided to buy was four blocks “up” from York Blvd. where we didn’t have to fear flood waters and from where we had a panoramic view of the hills from three sides of our house. With the passing of the years we found it interesting to see the progressive development in our locality and more street lig...
Page 54 Advertisements Column 1 [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
Neorly 20 years ago the late Larry Taplin moved hi* family out West from Minnesota, where he wa* employed by a large Minneapolis firm. A perfectionist in repairs of small office machines, Larry Taplin opened a typewriter repair on York Boulevard. His hobbies, ever expanding, took in the field of Photography . . . where as usual, he excelled because of his honest and knowledgablc service to his customers. Store number two was opened on Figueroa, where it still enjoys a constant growth of new customers. Lloyd Taplin, his son, now Is in charge of both stores, offering photo-fans a complete stock of supplies as welt as the latest in the world of photo equipment. John Hedblom, manages the Highland Park Camera Shop. LLOYO TAPLIN AND STAFF PROUDLY JOIN THE ROSTER OF SUCCESSFUL BUSINESS MEN NOW SALUTING HIGHLAND PARK’S 75TH ANNIVERSARY. York Camera Shop 5110 York Blvd. CL. 6-2151 HIGHLAND PARK CAMERA SHOP 5705 N. Figueroa TAPLIN CAMERA SHOPS Cl. 5-0123 CEUEnn
Page 54 Advertisements Column 2 [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
John L E. (Bud) Collier, 54th Assembly IT'S BEEN AN HONOR TO SERVE In the 20 years that I have served the people of Highland Park, I have come to have a deep and abiding respect for these citizens and organizations that have taken the lead in guiding Highland Park’s forward progress. It's been a great privilege to have been allowed to participate in these developing plans and to catch the feel of a community on the march. John L. E. (Bud) COLLIER 54th Assembly
Page 55 Advertisements Column 1 [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
N Gatemu /markets f C ongratulations 75 to Highland Park Ih on it's ANNIVERSARY Since its humble beginning some 41 years ago Gateway Market has held a special place in its heart for the people of Highland Park. Upon this 75th anniversary of the founding of this community of Highland Park, we here at Gateway want to express our heartfelt thanks and appreciation. Through the continued patronage over the years by the people of Highland Park, Gateway has been able to grow to its present position as one of the leading food centers in the Northeast area. We are proud and honored to be able to participate in this Diamond Jubilee Edition. This is indeed a rare salute to the people of this community and its many, many leaders past and present that have contributed to Highland Park’s progress and development over the last %’s of a century. ft u 1&amp;U
Page 56 Advertisements Column 1 [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
HIGHLAND PARK DIAMOND JUBILEE !75 years progress OF The Following Professional Firms Proudly Salute Highland Park, Now Observing Its 75th Anniversary! Paul F. Little, MO. Wilbert E. Little. MD. Frank J. Caspar, MD. Mitchell Caspar, MD. William L. West, MD. m*r-‘ Emergency Service Day or Night CALL CL. 5-1575 in the Highland Professional Center 5823 York Blvd. SUITE 1 1946-1963 Dr. R. T. Dale Optometrist ★ 5620 N. Figueroa CL 5-8991 ★ Serving the Highland Pork area for over 1/ year*. “When I set up practice here in 1923, Highland Park was a small community with a bright future ... today it's part of a great Metropolis, with even a brighter future!" 1923 - 1963 Howard D. Eaton M.D. 6325 N. Figueroa St. Los Angeles 42, Calif. OFFICE HOURS: 10' til 12 • 2'til 4 Toes. 4 Thors. 6 'til 7 CLS-8424 1957-1963 ROBERT M. ARAGON M.O. Physician &amp; Surgeon Congratulations fa Highland Park 4900 York Blvd. CL 5-5141 John G. Connor Attorney-at-law 5247 York Blvd. CL. 4-4646 William L Mallu...
Page 57 Advertisements Column 1 [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
HIGHLAND PARK DIAMOND JUBILEE 75 years progress OF The Following Leading Highland Park Firms Salufe "Their Town" On Its 75th Birthday Celebration! 19501963 KIRSCH TYPEWRITER SHOP Sales &amp; Service for 13 Years In H.P. 5121 YORK BIVD. CL. 7-5858 Congratulations to Highland Park from Reanees BEAUTY STUDIO Serving Highland Pork Since 1940 Individual Hair Styling For Appointment CALL . . , CL 5-9187 5243 York Blvd. Closed Friday &amp; Saturday 1952-1963 WHITE'S BARBER SHOP Congratulations to Highland Park WHITE'S BARBER SHOP 4753 York Blvd. Highland Park Glass Co. 1931-1963 “Everything in Gloss” for the post 32 yrs. 5401 No. Figueroa CL 4-3444 Vi’s Artist Supplies 5401 Vj No. Figueroa Owned and operated by Highland Pork Gloss Co. CL 5-0054 “We proudly solute Highland Park, on it’s 75th Anniversary” DON HENKIE A "BOUQUET" of Congratulations to Highland Park on your 75th Anniversary FRANKLIN FLOWER SHOP 5533 No. Figueroa Los Angeles 42, Calif. CL. 6-2191 1926*1963 Highla...
Old Timers Look Back Masl delivered in surrey [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
Old Timers Look Back Masl delivered in surrey By “OLD TIMER” Let’s go back to Thanksgiving Day 1904, when the Santa Fe "Overland” brought me from a land of snow to a land of flowers, sunshine and clean air, perfumed by the orange tree in our new home in Garvanza. Five rooms rented for $l5 a month. The Salt Lake Railroad had a daily train to Pasadena, with pullmans, for through passengers to or from the east. On the Santa Fe, the faithful old Overland rumbled through at 8:20 every evening. FIRST POSTMISTRESS Locally, in Garvanza the mail was literally delivered from a surrey with the fringe on top. The vehicle had a step on the rear and a seat just inside. The old horse plodded along in a zigzag pattern from house to house, seemingly without being guided. The post office was run for many years by Miss Jennie Gilbert, in an ancient building just south of the present gas station on Ave. 64 and York. I believe this station was the first in Highland Park. Two blocks north on Ave. 64, the...
Page 58 Advertisements Column 1 [Newspaper Article] — Highland Park News-Herald & Journal — 17 October 1963
HIGHLAND PARK DIAMOND JUBILEE oPv PRO(i RRss| We are Proud To Participate BEN ALEXANDER FORD 1956-1963 6 Achieving national fame for his TV part in the “Dragnet” series . . . Ben Alexander, needed no introduction when he put his name on the Ford agency back in 1956. Few people know, however, the versatility of Ben, the actor. A group of photos, on display there shows Ben in a play with Mary Pickford (of course Ben was a mere boy at the time). Next time you’re in Ben Alexander Ford . . . take a look. Now to the success and continual growth of “our own” Highland Park Ford dealership; Here is an alert, aggressive organization with a most complete line of famous Ford cars . . . plus a fine selection of used cars that have been traded-in, put in first class shape and ready for smart buyers. “We service what we sell” . . . this is no idle phrase at Ben Alexander Ford. In fact, fast, courteous and efficient SERVICE has been a major contribution factor to the organization’s enviable reputat...